Funnels can be complicated … actually complicated, so complicated that the majority of people quit before they release their first genuine project. Samcart Advanced Search
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Advanced Search
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Advanced Search
The general concept is that you can design a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge exceptionally high costs for this guarantee:
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Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Samcart Advanced Search
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).Samcart Advanced Search
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Samcart Advanced Search
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to remove their discomfort or attain their preferred condition Samcart Advanced Search
Action: provide the chance to buy
Many sales funnels extend these steps across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle listed below (in addition to a link to download the entire funnel!).Samcart Advanced Search
Get the whole funnel totally free????
The free One Page Funnel has actually ended … However make certain you register, because I have big prepare for funnel builders in the works quickly!
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.Samcart Advanced Search
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we have to convince individuals.
There is a lot info out there that it is exceptionally difficult to understand which to trust.
Social proof gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are several effective formats for warranties:
30+ day money back 110% cash back assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require really to request for their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Advanced Search
This guide offered you a summary of current best practices. I hope you enjoyed it. Furthermore, it is essential to dispel the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!