Funnels can be complicated … actually made complex, so complex that the majority of people give up prior to they launch their very first real project. Samcart Activecampaign
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart Activecampaign
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Activecampaign
The general idea is that you can develop a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge incredibly high prices for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.Samcart Activecampaign
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Samcart Activecampaign
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:Samcart Activecampaign
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to remove their discomfort or achieve their desired condition Samcart Activecampaign
Action: provide the chance to purchase
A lot of sales funnels extend these actions across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each principle listed below (as well as a link to download the entire funnel!).Samcart Activecampaign
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … But ensure you register, because I have big prepare for funnel builders in the works quickly!
This basic (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.Samcart Activecampaign
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we have to encourage individuals.
There is so much details out there that it is incredibly tough to know which to trust.
Social proof gives us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re practically ready to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product warranty.
There are several effective formats for guarantees:
30+ day money back 110% cash back assurance.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so important.
You require in fact to request their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Activecampaign
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!