Funnels can be complicated … actually made complex, so complex that most people give up prior to they release their first genuine campaign. Samcart 19
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Samcart 19
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart 19
The basic idea is that you can create a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high prices for this guarantee:
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Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.Samcart 19
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Samcart 19
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Samcart 19
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to eliminate their pain or accomplish their wanted condition Samcart 19
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions throughout several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each idea below (in addition to a link to download the whole funnel!).Samcart 19
Get the whole funnel free of charge????
The free One Page Funnel has ended … But ensure you register, since I have big prepare for funnel builders in the works quickly!
This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.Samcart 19
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the best psychological weapon we have to encourage individuals.
There is so much info out there that it is extremely difficult to know which to trust.
Social evidence offers us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they’ve made it this far, it implies they’re practically prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.
There are several successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, however so essential.
You need really to request for their cash and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart 19
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!