Funnels can be complicated … truly made complex, so complex that most people give up prior to they launch their very first real project. Running A Class On Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge exceptionally high rates for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to eliminate their discomfort or attain their preferred condition
Action: provide the chance to buy
Many sales funnels extend these steps across multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept below (along with a link to download the whole funnel!).Get the entire funnel totally free????
The totally free One Page Funnel has expired … However ensure you register, because I have big prepare for funnel builders in the works soon!
This basic (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.Running A Class On Kartra
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the best mental weapon we need to encourage people.
There is so much info out there that it is incredibly challenging to understand which to trust.
Social evidence offers us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re practically all set to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for warranties:
30+ day refund 110% cash back warranty.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You require in fact to request their cash and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!