Funnels can be complicated … truly complicated, so complicated that most people quit prior to they launch their first real project. Rise360 Kartra Integration
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.Rise360 Kartra Integration
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Rise360 Kartra Integration
The basic idea is that you can design a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high rates for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Rise360 Kartra Integration
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).Rise360 Kartra Integration
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:Rise360 Kartra Integration
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or accomplish their preferred condition Rise360 Kartra Integration
Action: provide the chance to purchase
The majority of sales funnels extend these steps across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept listed below (as well as a link to download the entire funnel!).Rise360 Kartra Integration
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … But make certain you sign up, since I have huge prepare for funnel builders in the works soon!
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.Rise360 Kartra Integration
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Some tips:
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the best psychological weapon we have to convince people.
There is a lot details out there that it is exceptionally tough to know which to trust.
Social proof gives us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re almost all set to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product warranty.
There are several successful formats for warranties:
30+ day cash back 110% money back assurance.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need in fact to request for their money and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Rise360 Kartra Integration
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
