Funnels can be made complex … actually complicated, so complicated that many people give up before they launch their first real campaign. Restrictcontentpro + Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Restrictcontentpro + Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Restrictcontentpro + Samcart
The general idea is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge very high costs for this guarantee:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Restrictcontentpro + Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Restrictcontentpro + Samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:Restrictcontentpro + Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or achieve their wanted condition Restrictcontentpro + Samcart
Action: give them the opportunity to buy
A lot of sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each principle listed below (as well as a link to download the entire funnel!).Restrictcontentpro + Samcart
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … But make certain you sign up, due to the fact that I have huge plans for funnel builders in the works soon!
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.Restrictcontentpro + Samcart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the best mental weapon we have to persuade people.
There is a lot info out there that it is extremely tough to know which to trust.
Social evidence offers us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Reviews have shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back guarantee.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You require really to ask for their cash and take it!
Here’s where your checkout form is available in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Restrictcontentpro + Samcart
This guide provided you an overview of present finest practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!