Funnels can be made complex … really made complex, so complicated that most people quit before they release their first real project. Reset Stats On Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Reset Stats On Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Reset Stats On Samcart
The basic idea is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge exceptionally high prices for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Reset Stats On Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).Reset Stats On Samcart
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you must:Reset Stats On Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or attain their desired condition Reset Stats On Samcart
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions throughout several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (along with a link to download the entire funnel!).Reset Stats On Samcart
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … However make sure you sign up, since I have big prepare for funnel builders in the works soon!
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.Reset Stats On Samcart
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond …
Consumers are doubtful. Social proof is the best psychological weapon we have to persuade individuals.
There is so much information out there that it is exceptionally hard to know which to trust.
Social evidence offers us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it implies they’re practically prepared to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Reviews have shown that your product has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are several successful formats for guarantees:
30+ day money back 110% cash back warranty.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You require actually to request their money and take it!
Here’s where your checkout type can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Reset Stats On Samcart
This guide provided you a summary of present best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!