Funnels can be complicated … actually made complex, so complex that many people give up before they launch their very first real campaign. Receive Email Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you should:
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to eliminate their pain or attain their preferred condition
Action: give them the chance to buy
Many sales funnels extend these steps across numerous pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each concept listed below (in addition to a link to download the entire funnel!).Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But make sure you register, due to the fact that I have big prepare for funnel contractors in the works soon!
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.Receive Email Kartra
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best mental weapon we need to persuade individuals.
There is a lot information out there that it is exceptionally challenging to understand which to trust.
Social evidence offers us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re almost all set to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of effective formats for warranties:
30+ day refund 110% cash back warranty.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You need really to request for their money and take it!
Here’s where your checkout form can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of present best practices. I hope you enjoyed it. In addition, it’s important to eliminate the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!