Funnels can be complicated … actually complicated, so complicated that most people give up prior to they launch their first real campaign. Programs Like Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.Programs Like Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Programs Like Samcart
The general idea is that you can design a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge very high rates for this guarantee:
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Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.Programs Like Samcart
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).Programs Like Samcart
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Programs Like Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their discomfort or achieve their preferred condition Programs Like Samcart
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each principle below (along with a link to download the entire funnel!).Programs Like Samcart
Get the entire funnel totally free????
The totally free One Page Funnel has ended … But make sure you register, since I have big prepare for funnel builders in the works quickly!
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.Programs Like Samcart
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the best psychological weapon we have to encourage individuals.
There is so much details out there that it is incredibly tough to understand which to trust.
Social proof provides us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are several effective formats for guarantees:
30+ day refund 110% cash back assurance.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need actually to request their money and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Programs Like Samcart
This guide offered you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!