Funnels can be made complex … truly made complex, so complex that most people give up before they launch their very first real project. Product Masterclass Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Product Masterclass Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Product Masterclass Samcart
The general idea is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge incredibly high prices for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.Product Masterclass Samcart
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Product Masterclass Samcart
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:Product Masterclass Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their pain or accomplish their wanted condition Product Masterclass Samcart
Action: provide the chance to buy
Most sales funnels extend these steps across several pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each principle listed below (as well as a link to download the entire funnel!).Product Masterclass Samcart
Get the whole funnel totally free????
The complimentary One Page Funnel has ended … But ensure you register, due to the fact that I have huge plans for funnel contractors in the works quickly!
This easy (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.Product Masterclass Samcart
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the very best mental weapon we have to encourage people.
There is so much information out there that it is incredibly difficult to know which to trust.
Social evidence offers us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re nearly ready to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day money back 110% cash back guarantee.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, however so essential.
You require in fact to ask for their money and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Product Masterclass Samcart
This guide gave you a summary of current best practices. I hope you enjoyed it. Furthermore, it is very important to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!