Funnels can be complicated … really complicated, so complex that many people give up before they introduce their very first real campaign. Product Creation Masterclass Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.Product Creation Masterclass Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Product Creation Masterclass Samcart
The general concept is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.Product Creation Masterclass Samcart
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).Product Creation Masterclass Samcart
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you should:Product Creation Masterclass Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or accomplish their desired condition Product Creation Masterclass Samcart
Action: provide the chance to buy
The majority of sales funnels extend these actions across numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each idea listed below (as well as a link to download the entire funnel!).Product Creation Masterclass Samcart
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … However ensure you register, since I have huge prepare for funnel builders in the works quickly!
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.Product Creation Masterclass Samcart
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Consumers are doubtful. Social evidence is the best mental weapon we need to persuade people.
There is a lot information out there that it is extremely hard to know which to trust.
Social proof offers us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re practically prepared to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of effective formats for guarantees:
30+ day refund 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need really to request for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Product Creation Masterclass Samcart
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!