Funnels can be made complex … truly complicated, so complicated that most people quit before they launch their very first real project. Pricing Site Kartra.com
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Pricing Site Kartra.com
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Pricing Site Kartra.com
The general idea is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge very high prices for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Pricing Site Kartra.com
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Pricing Site Kartra.com
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you must:Pricing Site Kartra.com
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to remove their discomfort or accomplish their wanted condition Pricing Site Kartra.com
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle below (along with a link to download the entire funnel!).Pricing Site Kartra.com
Get the entire funnel totally free????
The free One Page Funnel has ended … However make sure you register, since I have huge prepare for funnel home builders in the works quickly!
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.Pricing Site Kartra.com
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the very best mental weapon we have to encourage people.
There is so much information out there that it is extremely hard to know which to trust.
Social proof provides us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they have actually made it this far, it implies they’re almost prepared to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are several successful formats for guarantees:
30+ day cash back 110% money back guarantee.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require actually to request for their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Pricing Site Kartra.com
This guide provided you an introduction of current best practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!