Funnels can be complicated … actually complicated, so complicated that the majority of people quit prior to they introduce their very first genuine project. Price Kartra.com
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.Price Kartra.com
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Price Kartra.com
The basic concept is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge extremely high rates for this guarantee:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Price Kartra.com
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Price Kartra.com
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this specific order, you must:Price Kartra.com
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or accomplish their wanted condition Price Kartra.com
Action: give them the opportunity to purchase
Most sales funnels extend these steps throughout multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each principle below (in addition to a link to download the whole funnel!).Price Kartra.com
Get the whole funnel totally free????
The free One Page Funnel has expired … But ensure you register, because I have big prepare for funnel home builders in the works quickly!
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.Price Kartra.com
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
Some ideas:
Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the best mental weapon we have to convince individuals.
There is so much details out there that it is exceptionally difficult to know which to trust.
Social evidence provides us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it means they’re nearly all set to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Price Kartra.com
This guide offered you a summary of current best practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
