Funnels can be complicated … really complicated, so complex that most people quit before they launch their first genuine project. Peg Plus Sam Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Peg Plus Sam Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Peg Plus Sam Samcart
The general idea is that you can create a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge exceptionally high costs for this guarantee:
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Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Peg Plus Sam Samcart
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Peg Plus Sam Samcart
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this particular order, you need to:Peg Plus Sam Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to remove their pain or accomplish their desired condition Peg Plus Sam Samcart
Action: provide the chance to purchase
A lot of sales funnels extend these steps across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each concept listed below (in addition to a link to download the whole funnel!).Peg Plus Sam Samcart
Get the whole funnel totally free????
The free One Page Funnel has expired … However make certain you register, due to the fact that I have huge prepare for funnel builders in the works quickly!
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.Peg Plus Sam Samcart
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the very best psychological weapon we have to encourage people.
There is a lot info out there that it is extremely hard to understand which to trust.
Social evidence provides us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re practically all set to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are a number of successful formats for warranties:
30+ day refund 110% money back assurance.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so important.
You require actually to request for their cash and take it!
Here’s where your checkout kind can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Peg Plus Sam Samcart
This guide offered you an overview of current best practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!