Funnels can be made complex … actually complicated, so complicated that the majority of people quit prior to they release their very first genuine campaign. Payment Logos Image For Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.Payment Logos Image For Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Payment Logos Image For Samcart
The general concept is that you can create a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge very high prices for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Payment Logos Image For Samcart
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Payment Logos Image For Samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Payment Logos Image For Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or attain their preferred condition Payment Logos Image For Samcart
Action: provide the chance to buy
A lot of sales funnels extend these actions throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each idea below (along with a link to download the whole funnel!).Payment Logos Image For Samcart
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … But ensure you register, due to the fact that I have big prepare for funnel contractors in the works soon!
This simple (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.Payment Logos Image For Samcart
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the very best mental weapon we have to encourage people.
There is a lot information out there that it is exceptionally tough to know which to trust.
Social evidence provides us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re almost prepared to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so important.
You need in fact to request their cash and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Payment Logos Image For Samcart
This guide provided you an overview of current finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!