Funnels can be complicated … truly made complex, so complex that many people give up before they introduce their very first real campaign. Pages Like Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.Pages Like Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Pages Like Samcart
The basic concept is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge very high costs for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Pages Like Samcart
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Pages Like Samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you must:Pages Like Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or achieve their wanted condition Pages Like Samcart
Action: provide the opportunity to buy
A lot of sales funnels extend these steps throughout several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept below (along with a link to download the whole funnel!).Pages Like Samcart
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However make certain you sign up, because I have huge plans for funnel contractors in the works quickly!
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.Pages Like Samcart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Consumers are doubtful. Social evidence is the best psychological weapon we need to encourage people.
There is a lot information out there that it is extremely difficult to understand which to trust.
Social evidence gives us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re practically all set to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so essential.
You require in fact to ask for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Pages Like Samcart
This guide gave you a summary of existing best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!