Funnels can be made complex … really complicated, so complex that the majority of people give up prior to they release their very first genuine campaign. Ontraport Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Ontraport Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Ontraport Samcart
The basic concept is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge very high costs for this pledge:
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Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Ontraport Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Ontraport Samcart
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this specific order, you should:Ontraport Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or attain their wanted condition Ontraport Samcart
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each idea below (along with a link to download the whole funnel!).Ontraport Samcart
Get the whole funnel free of charge????
The free One Page Funnel has ended … But ensure you register, due to the fact that I have huge prepare for funnel builders in the works quickly!
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.Ontraport Samcart
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we need to persuade people.
There is a lot information out there that it is incredibly challenging to know which to trust.
Social proof offers us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re almost all set to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% money back assurance.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so important.
You need really to request their money and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Ontraport Samcart
This guide provided you a summary of current best practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!