Funnels can be complicated … really complicated, so complicated that many people quit prior to they launch their first real project. Notifications Kartra.com
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Notifications Kartra.com
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Notifications Kartra.com
The basic idea is that you can develop a single websites with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge very high costs for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Notifications Kartra.com
In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Notifications Kartra.com
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you must:Notifications Kartra.com
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to remove their pain or accomplish their preferred condition Notifications Kartra.com
Action: provide the chance to buy
Many sales funnels extend these actions throughout several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each idea below (as well as a link to download the whole funnel!).Notifications Kartra.com
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … But make sure you sign up, since I have huge plans for funnel builders in the works soon!
This easy (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.Notifications Kartra.com
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are skeptical. Social evidence is the best psychological weapon we have to convince people.
There is so much details out there that it is exceptionally difficult to understand which to trust.
Social evidence offers us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re nearly ready to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Reviews have actually shown that your item has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item warranty.
There are several effective formats for service warranties:
30+ day refund 110% refund guarantee.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You need actually to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Notifications Kartra.com
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!