Funnels can be complicated … really made complex, so complex that most people quit before they release their first genuine project. Michaelhyatt Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Michaelhyatt Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Michaelhyatt Samcart
The general concept is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge extremely high costs for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Michaelhyatt Samcart
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Michaelhyatt Samcart
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Michaelhyatt Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to remove their discomfort or achieve their desired condition Michaelhyatt Samcart
Action: provide the chance to purchase
Many sales funnels extend these steps throughout multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (in addition to a link to download the entire funnel!).Michaelhyatt Samcart
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … But make certain you sign up, due to the fact that I have big prepare for funnel builders in the works quickly!
This simple (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.Michaelhyatt Samcart
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we need to encourage people.
There is a lot information out there that it is extremely challenging to know which to trust.
Social evidence offers us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re almost ready to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are several effective formats for guarantees:
30+ day money back 110% refund assurance.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so important.
You require in fact to request their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Michaelhyatt Samcart
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!