Funnels can be complicated … truly made complex, so complicated that the majority of people give up before they introduce their very first genuine project. Membership Site With Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Membership Site With Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Membership Site With Samcart
The basic concept is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high prices for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Membership Site With Samcart
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Membership Site With Samcart
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you should:Membership Site With Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or accomplish their preferred condition Membership Site With Samcart
Action: give them the chance to purchase
A lot of sales funnels extend these actions throughout multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each idea below (as well as a link to download the whole funnel!).Membership Site With Samcart
Get the entire funnel for free????
The free One Page Funnel has ended … However make certain you register, since I have big plans for funnel home builders in the works quickly!
This basic (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.Membership Site With Samcart
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the best mental weapon we have to persuade individuals.
There is so much information out there that it is incredibly hard to know which to trust.
Social evidence gives us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re nearly prepared to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Testimonials have revealed that your item has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product assurance.
There are numerous effective formats for guarantees:
30+ day refund 110% refund warranty.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You need really to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Membership Site With Samcart
This guide offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!