Funnels can be made complex … truly made complex, so complex that the majority of people give up before they release their very first real campaign. Memberpress And Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Memberpress And Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Memberpress And Samcart
The general concept is that you can create a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge incredibly high costs for this pledge:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Memberpress And Samcart
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Memberpress And Samcart
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you must:Memberpress And Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to remove their pain or achieve their preferred condition Memberpress And Samcart
Action: give them the opportunity to purchase
Many sales funnels extend these actions across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each idea listed below (as well as a link to download the entire funnel!).Memberpress And Samcart
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … But ensure you sign up, because I have huge plans for funnel home builders in the works soon!
This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.Memberpress And Samcart
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the very best psychological weapon we need to convince people.
There is so much details out there that it is exceptionally challenging to understand which to trust.
Social proof gives us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it means they’re almost prepared to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are several effective formats for warranties:
30+ day cash back 110% money back assurance.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You need really to request their cash and take it!
Here’s where your checkout form is available in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Memberpress And Samcart
This guide offered you an overview of present best practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!