Funnels can be complicated … actually made complex, so complicated that most people quit prior to they introduce their first real campaign. Member Mouse With Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Member Mouse With Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Member Mouse With Samcart
The general idea is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high prices for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.Member Mouse With Samcart
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Member Mouse With Samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you should:Member Mouse With Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to eliminate their pain or achieve their desired condition Member Mouse With Samcart
Action: give them the opportunity to buy
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).Member Mouse With Samcart
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But ensure you sign up, due to the fact that I have huge plans for funnel home builders in the works quickly!
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.Member Mouse With Samcart
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the very best mental weapon we have to encourage individuals.
There is a lot details out there that it is extremely hard to understand which to trust.
Social proof offers us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it means they’re almost ready to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item assurance.
There are numerous effective formats for warranties:
30+ day cash back 110% cash back assurance.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You require actually to request for their cash and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Member Mouse With Samcart
This guide offered you a summary of present finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!