Funnels can be made complex … really made complex, so complicated that many people give up before they introduce their first real campaign. Market Hero Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Market Hero Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Market Hero Samcart
The general idea is that you can create a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge exceptionally high prices for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Market Hero Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).Market Hero Samcart
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Market Hero Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or accomplish their desired condition Market Hero Samcart
Action: provide the opportunity to buy
Many sales funnels extend these steps throughout several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).Market Hero Samcart
Get the entire funnel totally free????
The free One Page Funnel has actually expired … However ensure you sign up, due to the fact that I have big prepare for funnel home builders in the works quickly!
This easy (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.Market Hero Samcart
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the best psychological weapon we need to persuade people.
There is so much info out there that it is incredibly hard to know which to trust.
Social proof gives us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re almost all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Testimonials have revealed that your item has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% refund assurance.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You need in fact to ask for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Market Hero Samcart
This guide offered you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!