Funnels can be complicated … actually complicated, so complex that many people give up prior to they launch their first real campaign. Manychat And Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high rates for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to remove their discomfort or accomplish their wanted condition
Action: provide the opportunity to purchase
Many sales funnels extend these steps throughout several pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (as well as a link to download the entire funnel!).Get the entire funnel free of charge????
The free One Page Funnel has actually expired … But make certain you register, because I have big plans for funnel contractors in the works soon!
This basic (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.Manychat And Kartra
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the best mental weapon we have to persuade people.
There is a lot information out there that it is exceptionally challenging to know which to trust.
Social evidence provides us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it implies they’re almost all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are a number of successful formats for service warranties:
30+ day money back 110% money back warranty.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of current best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!