Funnels can be complicated … truly complicated, so complicated that the majority of people give up prior to they release their first real campaign. Long Form Sales Letter Page Kartra
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.Long Form Sales Letter Page Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Long Form Sales Letter Page Kartra
The general idea is that you can design a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Long Form Sales Letter Page Kartra
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).Long Form Sales Letter Page Kartra
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you should:Long Form Sales Letter Page Kartra
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to eliminate their pain or accomplish their wanted condition Long Form Sales Letter Page Kartra
Action: provide the chance to purchase
A lot of sales funnels extend these steps across numerous pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (as well as a link to download the whole funnel!).Long Form Sales Letter Page Kartra
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But make sure you register, since I have huge prepare for funnel contractors in the works soon!
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.Long Form Sales Letter Page Kartra
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best mental weapon we have to encourage individuals.
There is a lot information out there that it is extremely challenging to understand which to trust.
Social proof gives us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re nearly all set to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are several effective formats for guarantees:
30+ day money back 110% cash back warranty.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You require actually to request for their cash and take it!
Here’s where your checkout form is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Long Form Sales Letter Page Kartra
This guide gave you a summary of current best practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!