Funnels can be made complex … actually complicated, so complicated that the majority of people give up before they launch their first genuine project. Login To Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Login To Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Login To Kartra
The general concept is that you can create a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Login To Kartra
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Login To Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Login To Kartra
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to eliminate their pain or accomplish their preferred condition Login To Kartra
Action: give them the opportunity to purchase
Most sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (along with a link to download the entire funnel!).Login To Kartra
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you sign up, because I have big prepare for funnel builders in the works quickly!
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Login To Kartra
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the very best psychological weapon we need to convince individuals.
There is a lot info out there that it is extremely challenging to know which to trust.
Social proof gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re nearly prepared to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are a number of successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You require in fact to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Login To Kartra
This guide gave you an overview of current finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!