Funnels can be complicated … really made complex, so complex that most people give up before they launch their very first genuine project. Link To Amazon Product In Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Link To Amazon Product In Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Link To Amazon Product In Kartra
The general concept is that you can develop a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge extremely high rates for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.Link To Amazon Product In Kartra
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Link To Amazon Product In Kartra
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:Link To Amazon Product In Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to remove their pain or achieve their preferred condition Link To Amazon Product In Kartra
Action: give them the chance to buy
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept listed below (as well as a link to download the entire funnel!).Link To Amazon Product In Kartra
Get the whole funnel totally free????
The free One Page Funnel has actually ended … But make certain you register, because I have big prepare for funnel contractors in the works soon!
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.Link To Amazon Product In Kartra
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are doubtful. Social evidence is the best psychological weapon we need to persuade individuals.
There is a lot details out there that it is extremely challenging to understand which to trust.
Social evidence offers us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re almost all set to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are several successful formats for guarantees:
30+ day money back 110% cash back warranty.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need in fact to request their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Link To Amazon Product In Kartra
This guide offered you a summary of current finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!