Funnels can be complicated … really made complex, so complicated that the majority of people give up before they launch their first genuine campaign. Learndash Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Learndash Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Learndash Samcart
The general concept is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge very high rates for this pledge:
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Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Learndash Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Learndash Samcart
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Learndash Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to eliminate their pain or achieve their preferred condition Learndash Samcart
Action: provide the chance to purchase
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each principle listed below (along with a link to download the whole funnel!).Learndash Samcart
Get the entire funnel for free????
The free One Page Funnel has ended … But make certain you sign up, since I have huge plans for funnel builders in the works soon!
This simple (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.Learndash Samcart
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Some tips:
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Consumers are skeptical. Social proof is the very best mental weapon we need to persuade individuals.
There is so much information out there that it is incredibly challenging to understand which to trust.
Social evidence offers us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re nearly ready to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are several effective formats for guarantees:
30+ day refund 110% refund assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You need really to request their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Learndash Samcart
This guide gave you an introduction of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
