Funnels can be complicated … actually complicated, so complicated that many people quit before they introduce their first genuine project. Knitting Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Knitting Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Knitting Samcart
The basic idea is that you can develop a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge incredibly high prices for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Knitting Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).Knitting Samcart
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you should:Knitting Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to remove their pain or attain their preferred condition Knitting Samcart
Action: give them the opportunity to purchase
Most sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept listed below (along with a link to download the entire funnel!).Knitting Samcart
Get the entire funnel totally free????
The totally free One Page Funnel has expired … But make sure you sign up, since I have huge plans for funnel home builders in the works soon!
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.Knitting Samcart
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we need to convince people.
There is so much information out there that it is incredibly challenging to understand which to trust.
Social evidence offers us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re nearly ready to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are a number of successful formats for service warranties:
30+ day cash back 110% cash back warranty.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need in fact to ask for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Knitting Samcart
This guide provided you a summary of existing finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!