Funnels can be made complex … truly made complex, so complex that many people quit before they launch their first genuine project. Kartra+starter
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Kartra+starter
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra+starter
The general concept is that you can create a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge extremely high rates for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Kartra+starter
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Kartra+starter
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Kartra+starter
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or achieve their preferred condition Kartra+starter
Action: provide the chance to buy
A lot of sales funnels extend these steps throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each idea below (along with a link to download the entire funnel!).Kartra+starter
Get the whole funnel for free????
The free One Page Funnel has ended … But make certain you sign up, since I have big prepare for funnel builders in the works quickly!
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.Kartra+starter
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the best mental weapon we need to persuade people.
There is a lot details out there that it is incredibly tough to know which to trust.
Social proof gives us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re practically ready to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for warranties:
30+ day refund 110% cash back warranty.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require in fact to request their money and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra+starter
This tutorial provided you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!