Funnels can be complicated … truly complicated, so complicated that many people give up before they launch their first genuine project. Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge very high costs for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its ability to eliminate their discomfort or accomplish their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across several pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (along with a link to download the whole funnel!).Get the entire funnel for free????
The complimentary One Page Funnel has expired … But make sure you register, due to the fact that I have huge plans for funnel home builders in the works quickly!
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.Kartra
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are doubtful. Social evidence is the very best mental weapon we have to convince individuals.
There is a lot information out there that it is exceptionally hard to understand which to trust.
Social evidence offers us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re almost prepared to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for service warranties:
30+ day money back 110% refund assurance.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You need in fact to request their cash and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of present best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!