Funnels can be complicated … really complicated, so complex that the majority of people give up before they introduce their first real project. Kartra Zapier Invite
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Kartra Zapier Invite
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Zapier Invite
The basic concept is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high costs for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.Kartra Zapier Invite
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Kartra Zapier Invite
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Kartra Zapier Invite
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or attain their preferred condition Kartra Zapier Invite
Action: provide the chance to purchase
The majority of sales funnels extend these actions across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each concept below (as well as a link to download the entire funnel!).Kartra Zapier Invite
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … But make sure you register, due to the fact that I have huge plans for funnel builders in the works quickly!
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.Kartra Zapier Invite
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the best mental weapon we need to encourage individuals.
There is a lot information out there that it is extremely challenging to understand which to trust.
Social proof gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re almost all set to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are a number of successful formats for warranties:
30+ day money back 110% money back assurance.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Zapier Invite
This guide gave you an introduction of present best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!