Funnels can be complicated … truly complicated, so complex that most people quit before they launch their first real campaign. Kartra Zapier Integrations
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.Kartra Zapier Integrations
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Zapier Integrations
The general idea is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge very high prices for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.Kartra Zapier Integrations
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Kartra Zapier Integrations
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you must:Kartra Zapier Integrations
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or achieve their desired condition Kartra Zapier Integrations
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each idea below (in addition to a link to download the entire funnel!).Kartra Zapier Integrations
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However make certain you register, due to the fact that I have big plans for funnel contractors in the works soon!
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.Kartra Zapier Integrations
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we need to persuade individuals.
There is a lot information out there that it is incredibly tough to know which to trust.
Social evidence gives us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re nearly prepared to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Reviews have shown that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% money back guarantee.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You require really to request their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Zapier Integrations
This guide gave you an introduction of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!