Funnels can be made complex … truly complicated, so complex that the majority of people quit before they launch their very first real campaign. Kartra Zagreba
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their preferred condition
Action: provide the chance to purchase
Most sales funnels extend these steps throughout several pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each principle below (along with a link to download the entire funnel!).Get the whole funnel totally free????
The totally free One Page Funnel has expired … But make certain you sign up, due to the fact that I have big plans for funnel contractors in the works quickly!
This basic (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.Kartra Zagreba
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are skeptical. Social evidence is the very best mental weapon we have to convince individuals.
There is so much details out there that it is exceptionally difficult to know which to trust.
Social evidence provides us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re nearly prepared to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need really to request for their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Moreover, it’s important to resolve the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!