Funnels can be made complex … truly made complex, so complicated that many people give up before they introduce their very first real project. Kartra Woocommerce
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to eliminate their discomfort or achieve their desired condition
Action: give them the chance to purchase
Most sales funnels extend these actions across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (as well as a link to download the whole funnel!).Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … But make certain you sign up, because I have big prepare for funnel home builders in the works soon!
This easy (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.Kartra Woocommerce
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the very best mental weapon we have to encourage people.
There is a lot info out there that it is incredibly hard to know which to trust.
Social proof provides us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re practically all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product assurance.
There are several effective formats for guarantees:
30+ day refund 110% refund warranty.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You need actually to ask for their cash and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of present best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!