Funnels can be complicated … really complicated, so complicated that many people quit before they release their very first genuine project. Kartra Wishlist
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Kartra Wishlist
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Wishlist
The basic idea is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.Kartra Wishlist
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Kartra Wishlist
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Kartra Wishlist
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to eliminate their discomfort or accomplish their desired condition Kartra Wishlist
Action: give them the opportunity to buy
Many sales funnels extend these actions across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (as well as a link to download the entire funnel!).Kartra Wishlist
Get the whole funnel totally free????
The totally free One Page Funnel has expired … But ensure you sign up, because I have big prepare for funnel home builders in the works soon!
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.Kartra Wishlist
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice lousy marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the very best psychological weapon we have to persuade individuals.
There is so much details out there that it is extremely challenging to know which to trust.
Social evidence gives us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re almost all set to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so essential.
You need really to request their money and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Wishlist
This guide gave you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!