Funnels can be made complex … actually complicated, so complicated that most people give up prior to they launch their first genuine campaign. Kartra Wikipedia
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to eliminate their discomfort or attain their wanted condition
Action: give them the chance to buy
A lot of sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each concept listed below (in addition to a link to download the entire funnel!).Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But ensure you register, due to the fact that I have big plans for funnel builders in the works soon!
This basic (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Kartra Wikipedia
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the best psychological weapon we have to encourage people.
There is so much info out there that it is incredibly hard to understand which to trust.
Social proof provides us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re almost prepared to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are several successful formats for guarantees:
30+ day refund 110% cash back warranty.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!