Funnels can be complicated … actually made complex, so complex that most people give up before they introduce their first genuine campaign. Kartra White Label
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on because Samcart has the ability to charge very high prices for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this specific order, you must:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to eliminate their pain or attain their desired condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps throughout several pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea listed below (in addition to a link to download the entire funnel!).Get the whole funnel free of charge????
The totally free One Page Funnel has ended … But ensure you sign up, since I have big prepare for funnel builders in the works soon!
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.Kartra White Label
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the very best mental weapon we have to persuade people.
There is so much details out there that it is extremely hard to know which to trust.
Social proof offers us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re almost prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Testimonials have revealed that your product has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product warranty.
There are numerous effective formats for warranties:
30+ day refund 110% cash back guarantee.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You need actually to ask for their money and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it’s important to resolve the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!