Funnels can be complicated … actually made complex, so complicated that the majority of people quit prior to they release their first genuine project. Kartra Where To Upload Downloadable Files
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Kartra Where To Upload Downloadable Files
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Where To Upload Downloadable Files
The general concept is that you can design a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge extremely high prices for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.Kartra Where To Upload Downloadable Files
In fact, using Cartflows and your preferred WordPress page home builder (or even just Gutenberg).Kartra Where To Upload Downloadable Files
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you need to:Kartra Where To Upload Downloadable Files
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its capability to remove their discomfort or accomplish their preferred condition Kartra Where To Upload Downloadable Files
Action: give them the chance to buy
Most sales funnels extend these actions across numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (as well as a link to download the whole funnel!).Kartra Where To Upload Downloadable Files
Get the entire funnel totally free????
The complimentary One Page Funnel has actually expired … But ensure you sign up, due to the fact that I have big plans for funnel builders in the works soon!
This basic (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.Kartra Where To Upload Downloadable Files
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the very best mental weapon we have to persuade people.
There is so much details out there that it is extremely challenging to understand which to trust.
Social evidence gives us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are several effective formats for service warranties:
30+ day money back 110% money back guarantee.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so important.
You need actually to ask for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Where To Upload Downloadable Files
This guide provided you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!