Funnels can be made complex … really made complex, so complex that the majority of people quit prior to they launch their very first real project. Kartra Weekly Q&a
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Kartra Weekly Q&a
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Weekly Q&a
The basic concept is that you can create a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high rates for this guarantee:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Kartra Weekly Q&a
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Kartra Weekly Q&a
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you should:Kartra Weekly Q&a
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their pain or accomplish their desired condition Kartra Weekly Q&a
Action: provide the opportunity to purchase
Most sales funnels extend these steps across numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each concept listed below (as well as a link to download the entire funnel!).Kartra Weekly Q&a
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … However make certain you sign up, because I have huge plans for funnel builders in the works quickly!
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.Kartra Weekly Q&a
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best mental weapon we have to encourage individuals.
There is a lot info out there that it is incredibly hard to understand which to trust.
Social proof offers us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re nearly all set to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are several successful formats for service warranties:
30+ day refund 110% money back warranty.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You need in fact to request their money and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Weekly Q&a
This guide offered you a summary of present best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!