Funnels can be made complex … truly made complex, so complex that the majority of people give up before they release their first real project. Kartra Vs
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.Kartra Vs
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Vs
The general concept is that you can develop a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge very high prices for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Kartra Vs
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Kartra Vs
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:Kartra Vs
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to remove their pain or achieve their desired condition Kartra Vs
Action: provide the chance to buy
The majority of sales funnels extend these actions across numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept below (as well as a link to download the whole funnel!).Kartra Vs
Get the entire funnel for free????
The free One Page Funnel has expired … But make certain you register, since I have big prepare for funnel builders in the works soon!
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.Kartra Vs
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the very best mental weapon we have to convince individuals.
There is a lot information out there that it is incredibly tough to know which to trust.
Social evidence provides us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund assurance.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so important.
You need really to request their money and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Vs
This guide gave you an overview of current finest practices. I hope you enjoyed it. Additionally, it’s important to resolve the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!