Funnels can be made complex … actually made complex, so complex that the majority of people quit before they release their first real project. Kartra Vs Mailchimp
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge very high rates for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you should:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their discomfort or achieve their desired condition
Action: provide the opportunity to buy
Most sales funnels extend these steps across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (in addition to a link to download the entire funnel!).Get the whole funnel totally free????
The free One Page Funnel has expired … But make certain you register, because I have huge prepare for funnel contractors in the works quickly!
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.Kartra Vs Mailchimp
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
Some suggestions:
Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the best mental weapon we have to convince people.
There is a lot details out there that it is exceptionally difficult to know which to trust.
Social evidence provides us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item warranty is all about.
Testimonials have shown that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% refund assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You need really to request for their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
