Funnels can be made complex … really made complex, so complicated that most people give up prior to they introduce their very first genuine campaign. Kartra Vs Infusionsoft Battle
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Kartra Vs Infusionsoft Battle
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Vs Infusionsoft Battle
The basic concept is that you can design a single websites with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high costs for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Kartra Vs Infusionsoft Battle
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).Kartra Vs Infusionsoft Battle
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you must:Kartra Vs Infusionsoft Battle
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to eliminate their pain or attain their wanted condition Kartra Vs Infusionsoft Battle
Action: provide the opportunity to purchase
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (as well as a link to download the whole funnel!).Kartra Vs Infusionsoft Battle
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … But ensure you register, since I have big plans for funnel home builders in the works soon!
This easy (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.Kartra Vs Infusionsoft Battle
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best psychological weapon we have to convince people.
There is so much info out there that it is incredibly tough to know which to trust.
Social evidence gives us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are several successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You need in fact to ask for their money and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Vs Infusionsoft Battle
This guide offered you an introduction of existing best practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!