Funnels can be complicated … truly complicated, so complicated that many people quit before they introduce their first real project. Kartra Vs Hubspot
What if you could streamline this and put a sales funnel on a single page?
Kartra Vs Hubspot
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge very high costs for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Kartra Vs Hubspot
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to eliminate their pain or achieve their desired condition
Action: provide the opportunity to buy
Many sales funnels extend these steps throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each idea below (in addition to a link to download the whole funnel!).Get the whole funnel free of charge????
The totally free One Page Funnel has ended … But make sure you register, because I have huge plans for funnel home builders in the works quickly!
This simple (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.Kartra Vs Hubspot
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the very best mental weapon we need to encourage people.
There is so much details out there that it is exceptionally challenging to know which to trust.
Social proof offers us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re nearly prepared to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day refund 110% cash back warranty.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You require actually to request for their money and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!