Funnels can be made complex … really complicated, so complicated that most people give up before they launch their very first genuine project. \\\”kartra\\\” Virtual Assistant
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.\\\”kartra\\\” Virtual Assistant
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.\\\”kartra\\\” Virtual Assistant
The basic idea is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge extremely high costs for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.\\\”kartra\\\” Virtual Assistant
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).\\\”kartra\\\” Virtual Assistant
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you should:\\\”kartra\\\” Virtual Assistant
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to eliminate their pain or accomplish their preferred condition \\\”kartra\\\” Virtual Assistant
Action: give them the chance to buy
The majority of sales funnels extend these actions across several pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (along with a link to download the whole funnel!).\\\”kartra\\\” Virtual Assistant
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … But make certain you register, due to the fact that I have big plans for funnel contractors in the works quickly!
This basic (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.\\\”kartra\\\” Virtual Assistant
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the very best psychological weapon we need to persuade people.
There is a lot info out there that it is incredibly difficult to understand which to trust.
Social evidence offers us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re nearly prepared to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day refund 110% money back guarantee.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You need really to request their cash and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?\\\”kartra\\\” Virtual Assistant
This tutorial gave you a summary of current best practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!