Funnels can be complicated … truly made complex, so complicated that the majority of people quit before they launch their very first genuine project. Kartra V Clickfunnels
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.Kartra V Clickfunnels
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra V Clickfunnels
The general concept is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart has the ability to charge extremely high rates for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Kartra V Clickfunnels
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Kartra V Clickfunnels
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you should:Kartra V Clickfunnels
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to remove their pain or accomplish their preferred condition Kartra V Clickfunnels
Action: give them the chance to buy
Most sales funnels extend these actions across numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept below (as well as a link to download the entire funnel!).Kartra V Clickfunnels
Get the whole funnel for free????
The complimentary One Page Funnel has ended … However ensure you register, because I have big prepare for funnel contractors in the works quickly!
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.Kartra V Clickfunnels
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the very best mental weapon we have to convince people.
There is a lot information out there that it is extremely challenging to understand which to trust.
Social proof provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re practically ready to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day cash back 110% refund warranty.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require actually to ask for their cash and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra V Clickfunnels
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!