Funnels can be made complex … truly complicated, so complex that most people quit prior to they introduce their first genuine campaign. Kartra Uses Your Email Name As Your Username
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Kartra Uses Your Email Name As Your Username
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Uses Your Email Name As Your Username
The basic concept is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge incredibly high prices for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Kartra Uses Your Email Name As Your Username
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Kartra Uses Your Email Name As Your Username
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you must:Kartra Uses Your Email Name As Your Username
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to eliminate their pain or accomplish their wanted condition Kartra Uses Your Email Name As Your Username
Action: provide the chance to buy
Many sales funnels extend these steps throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (in addition to a link to download the entire funnel!).Kartra Uses Your Email Name As Your Username
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you sign up, because I have huge prepare for funnel builders in the works soon!
This easy (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.Kartra Uses Your Email Name As Your Username
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Consumers are doubtful. Social evidence is the best psychological weapon we need to encourage people.
There is so much information out there that it is extremely hard to know which to trust.
Social proof gives us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re practically ready to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of successful formats for warranties:
30+ day cash back 110% money back assurance.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, however so crucial.
You require really to ask for their cash and take it!
Here’s where your checkout form is available in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Uses Your Email Name As Your Username
This tutorial gave you a summary of current best practices. I hope you enjoyed it. Additionally, it is essential to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!