Funnels can be complicated … actually complicated, so complicated that most people quit before they release their very first real project. Kartra Username How Do I Change My Username
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Kartra Username How Do I Change My Username
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Username How Do I Change My Username
The general idea is that you can create a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge incredibly high rates for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.Kartra Username How Do I Change My Username
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Kartra Username How Do I Change My Username
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you should:Kartra Username How Do I Change My Username
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or achieve their preferred condition Kartra Username How Do I Change My Username
Action: give them the opportunity to buy
Most sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each concept listed below (as well as a link to download the entire funnel!).Kartra Username How Do I Change My Username
Get the entire funnel for free????
The complimentary One Page Funnel has ended … However make sure you sign up, due to the fact that I have big prepare for funnel home builders in the works soon!
This simple (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.Kartra Username How Do I Change My Username
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the very best mental weapon we have to encourage people.
There is so much info out there that it is extremely tough to know which to trust.
Social evidence provides us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re almost prepared to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item guarantee.
There are a number of effective formats for service warranties:
30+ day refund 110% cash back warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require in fact to request their money and take it!
Here’s where your checkout kind comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Username How Do I Change My Username
This guide provided you a summary of current finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!