Funnels can be made complex … truly complicated, so complex that the majority of people give up before they launch their first genuine campaign. Kartra Un-install Done-for-you Campaigns

What if you could streamline this and put a sales funnel on a single page? 

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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra Un-install Done-for-you Campaigns

What is the one-page funnel?

Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Un-install Done-for-you Campaigns

The basic idea is that you can design a single web page with the best structure to convert cold traffic into consumers …

Pretty cool idea, right?

Well, it certainly caught on since Samcart has the ability to charge exceptionally high rates for this guarantee:

Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Kartra Un-install Done-for-you Campaigns

In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Kartra Un-install Done-for-you Campaigns

Why does the one page funnel work?

Let’s take a peek at why sales funnels work.

Since it takes them through a journey up until a purchase is the only logical outcome.

A typical way to do this is what’s called the “AIDA” model:

In this particular order, you should:Kartra Un-install Done-for-you Campaigns

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Awareness: Get your audience’s attention.

Interest: Make them curious about your item

Desire: Persuade them of the guarantee of your item and its ability to remove their discomfort or attain their preferred condition Kartra Un-install Done-for-you Campaigns

Action: provide the opportunity to purchase
A lot of sales funnels extend these actions across multiple pages, procedures, emails, and so on

The primary claim of the one-page funnel is to shorten the procedure to a single page.

A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.

How to carry out the One Page Funnel using Cartflows and Thrive Architect?

Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).

More details on each idea below (in addition to a link to download the entire funnel!).Kartra Un-install Done-for-you Campaigns

Get the whole funnel free of charge????
The free One Page Funnel has actually expired … But make certain you sign up, due to the fact that I have huge prepare for funnel home builders in the works quickly!

This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.Kartra Un-install Done-for-you Campaigns

Here’s a quick breakdown of the major parts of the One Page Funnel:

1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.

The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.

Some tips:

Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular pain points].

2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.

Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.

The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.

You can utilize numerous video sales letter structures, which I’ll cover in a future post.

The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.

3. Consumer Reviews in 2019 and beyond …

Customers are hesitant. Social evidence is the very best mental weapon we have to persuade people.

There is so much details out there that it is extremely difficult to understand which to trust.

Social evidence gives us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.

And that’s precisely what a strong set of testimonials on your sales page can do.

If you put the reviews right under the sales video, you achieve this effectively.

4. A Bold Guarantee
If they have actually made it this far, it indicates they’re practically ready to buy. Now you just need that last small touch to make them purchase …

And that’s what a rock-solid item assurance is all about.

Testimonials have actually shown that your product has actually worked for others … but your reader will naturally think:

However what if it just does not work for me?

That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.

There are a number of effective formats for service warranties:

30+ day refund 110% cash back guarantee.
Your client wants to be reassured that you will still support them as soon as you have their money.

5. A clear, easy call to action.
This part is easy, however so essential.

You need in fact to request for their money and take it!

Here’s where your checkout kind can be found in.

The main objective of this step is making the procedure as easy as possible for your users.

Do not request for 40 data points that you do not need.

Do not want to deliver anything? Then you don’t need their shipping address!

This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.

I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.

Where should we go next?Kartra Un-install Done-for-you Campaigns

This guide gave you a summary of present best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a particular tool is essential to reach the objective.

Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!