Funnels can be made complex … truly complicated, so complicated that most people give up before they release their very first genuine campaign. Kartra Technical Documentation
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Kartra Technical Documentation
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Technical Documentation
The basic concept is that you can create a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high costs for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Kartra Technical Documentation
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).Kartra Technical Documentation
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this particular order, you must:Kartra Technical Documentation
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to remove their discomfort or achieve their desired condition Kartra Technical Documentation
Action: provide the opportunity to buy
The majority of sales funnels extend these steps throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (along with a link to download the whole funnel!).Kartra Technical Documentation
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … But make sure you register, because I have huge prepare for funnel builders in the works soon!
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.Kartra Technical Documentation
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the very best mental weapon we have to encourage individuals.
There is so much information out there that it is exceptionally difficult to understand which to trust.
Social evidence gives us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re almost ready to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Reviews have actually shown that your item has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You need actually to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Technical Documentation
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!